Follow the Data and Find Gold!

The Age of U.S. Housing Stock Signals Strong Demand for Home Improvement & Maintenance

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The median age of U.S. homes is now 40 years, signaling a boom in home improvement and maintenance needs, according to NAHB’s article “The Age of U.S. Housing Stock” by Na Zhao, Feb 2024.

With more people working from home, this demand is rising faster than ever!

Prospective franchise investors seeking evergreen industries with strong, sustained demand for the future should consider the Home Improvement & Maintenance industry segment, and here is why:

Lower Initial Investment

Opportunities in the home improvement & maintenance category often come with lower initial investment than traditional brick-and-mortar models.

High Scalability

Expand your business by adding multiple teams to your territory, or take it a step further by acquiring multiple contiguous territories—or even better, stack multiple brands operated from a single base. Build your empire!

No Industry Experience Needed

Franchisors are looking for leaders, not technicians! The investors take on the roles of owner and manager, while hiring technicians to handle the technical work.

Industry Subcategories

Here are a few industry subcategories that we can explore:

  • Kitchen & Bath Remodeling
    This category focuses on enhancing the most essential spaces in a home, offering services such as cabinet refacing, countertop and backsplash upgrades, and full overhauls to increase functionality and aesthetic appeal. It is a popular saying among realtors that the kitchen and bathrooms are the areas that “sell” the house.

  • Closet Organization & Shelf Systems
    Specializing in maximizing storage space, this industry helps homeowners create custom closet designs and shelving systems that improve organization and efficiency in bedrooms, garages, and offices. Don’t discount the fact that people are now more than ever working from home, many having to add home-office capabilities to their living spaces.

  • Door Refinishing
    This service provides restoration and refinishing of exterior and interior doors, focusing on improving the appearance and durability of existing doors rather than replacing them. This niche market has virtually no established competition.

  • Wood Restoration
    This industry focuses on restoring and preserving the natural beauty of wood surfaces and architectural elements, such as decks, siding, trim, and custom woodwork. Services include refinishing, repairing, and protecting wood from weathering and aging, helping to extend its lifespan and maintain the aesthetic appeal of homes and buildings.

  • Electrical Services
    Electricians in this industry offer installation, repair, and maintenance services for residential and commercial electrical systems, including wiring, lighting, and electrical panel upgrades. With the adoption of electric vehicles, more and more locations need the installation of charging stations. In certain states where solar energy is subsidized, upgrades to old electrical panels have become more frequent. 

  • Energy Efficiency
    Businesses in this sector provide consulting services to both residential and commercial customers, helping them identify opportunities to reduce energy consumption. These services include recommendations for upgrading insulation, installing energy-efficient windows, and integrating smart home or building systems. By implementing these solutions, customers can lower energy costs and contribute to a more sustainable environment.

  • Fence & Rail Installation
    This category covers the installation and repair of fences and rails for residential and commercial properties, offering privacy, security, and decorative enhancements to outdoor spaces.

  • Flooring
    Flooring services provide installation and replacement of various flooring materials, including hardwood, tile, carpet, and vinyl, transforming the look and feel of interior spaces.

  • Garage Door Installation & Repair Services
    Specializing in the installation, repair, and maintenance of garage doors, this industry offers residential and commercial customers solutions to improve the security and functionality of their garages.

  • Garage Flooring & Storage Solutions
    This category focuses on upgrading garage floors with durable coatings and providing customized storage systems that help homeowners organize their spaces more efficiently. Many homeowners utilize the garage space as the extension of their living rooms.

  • Glass Repair & Replacement
    From windows to mirrors to shower enclosures, this industry provides repair and replacement services for residential and commercial glass, ensuring safety, energy efficiency, and aesthetic appeal.

  • HVAC Installation/Repair/Restoration
    Heating, ventilation, and air conditioning (HVAC) services offer installation, maintenance, and repair of systems to ensure optimal indoor climate control and energy efficiency. In the service industry the word “emergency” is the synonym of high margins.

  • Insulation
    Insulation services help homeowners improve the energy efficiency of their homes by installing or upgrading insulation in attics, walls, and floors to maintain temperature control.

  • Locksmith & Access Control
    This industry specializes in securing properties by providing locksmith services, access control systems, keyless entry solutions, and lock repairs for residential and commercial customers.

  • Painting Services
    Painting services offer interior and exterior painting solutions, enhancing the aesthetic appeal and protecting the surfaces of homes and buildings from the elements. In this industry it is possible to grow by hiring additional painters and/or sub-contracting to local players.

  • Plumbing Services
    Plumbing businesses provide essential repair, installation, and maintenance of water systems, including pipes, drains, water heaters, and fixtures in both residential and commercial settings. Another line of business in which the word “emergency” is the synonym for high margins.

  • Pool Cleaning & Maintenance Services
    This category provides regular cleaning, chemical balancing, and repair services to keep swimming pools in pristine condition, ensuring safe and enjoyable use for homeowners.

  • Roofing
    Roofing services specialize in the installation, repair, and replacement of residential and commercial roofs, ensuring structural integrity and protection from weather damage. Not only the age of the U.S. housing stock is an important demand driver but the higher adoption of solar systems across the country, often requires homeowners to reinforce their roofing structures.

  • Solar Energy Systems
    Businesses in this industry focus on selling, installing and maintaining solar panels and energy storage systems, helping both residential and commercial property owners reduce reliance on traditional energy sources and lower utility costs.

  • Window Installation
    Window installation services offer the replacement or installation of new windows, focusing on improving energy efficiency, aesthetics, and functionality in homes and commercial buildings.

  • Window Treatments
    This category offers custom solutions for window coverings, including blinds, shades, shutters, and drapery, enhancing privacy, light control, and interior design. Franchises in this segment often work with a mobile showroom instead of a regular showroom, eliminating the need for high occupancy costs.

  • Artificial Turf Sales
    Specializing in the sale and installation of synthetic grass, this industry provides a low-maintenance alternative to natural lawns, ideal for landscaping and recreational areas.

  • Decorative Concrete
    Decorative concrete services focus on enhancing outdoor spaces with aesthetically pleasing concrete solutions, including stamped concrete, staining, and custom designs for patios, walkways, and driveways.

  • Outdoor Lighting Solutions
    This category provides residential and commercial outdoor lighting installation and design, offering energy-efficient options and aesthetically appealing solutions for outdoor spaces.

E-2 Visa Investors

For foreign nationals pursuing the E-2 Visa through franchise investment, the Home Improvement & Maintenance industry offers several low-cost options. These businesses can often be operated from a small office or warehouse and provide opportunities for investors to hire U.S. workers, which is an important factor in strengthening their E-2 Visa application.

Who We Are

Franchise Wizards is a franchise consulting company located in Carlsbad, CA – USA, and we work with prospective franchisees interested in investing in any market in USA and Canada. We help our clients identify the best franchises for their situations and goals and provide education and coaching on the best practices to evaluate and compare franchise opportunities.

Our Franchise Matchmaking service is offered free of charge for the prospective franchisees, as we are paid by the 700+ franchisors who rely on our expertise to find the ideal franchisee partner. We also welcome E-2 Visa investors.

Schedule now your Free Strategy Session.

There is absolutely no obligation to invest in any of the franchises we suggest for your consideration.

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