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Another E-2 Visa Success Story

This episode of the Franchise Hot Seat Podcast hosted by Dr. John P. Hayes on Youtube holds special significance for me for a few reasons, as described below:

1. It’s incredibly rewarding to see our client Pat Rossi featured as their guest, sharing his journey from Canada to the USA. Pat is one of our many E-2 Visa success stories.
 
2. Dr. John P. Hayes is the chair for the Titus Center for Franchising at Palm Beach Atlantic University. He is one of the most important voices in the U.S. franchising industry and, through his program, he is forming the next generation of franchise professionals.
 
3. His testimonial is given to a 3rd party which makes it as genuine as possible and showcases the work with do at Franchise Wizards.
 
I had the privilege of working with Pat during his franchise search for an E-2 Visa, and provided coaching during his franchise discovery process, so he could be in position to make an informed investment decision. We then sought the “blessing” of his Immigration Attorney before he made any formal commitment with the franchisor.
 

The franchise Pat Rossi invested in as the qualifying business for his E-2 Visa is Image One USA – Facility Solutions.

A low-cost commercial cleaning company, extremely E-2 Visa friendly. 

Why should you consider a franchise opportunity in the commercial cleaning segment?

  • Executive Model: The investor retains the executive functions (administration, marketing, sales, recruiting, etc.) but hires the cleaners. The investor is NOT the cleaner!
  • Low-Cost: specially important for E-2 Visa investors who come from countries facing unfavorable foreign exchange rates to USD.
  • Highly Scalable: Add multiple teams to your operations or — if you are an empire builder — stack multiple adjacent territories, all operated from the same “base”.  (*) Pro Tip: by going multi-territory operated from the same “base”, you dilute your occupancy costs.
  • Recurring Revenues: cleaning is needed on a regular basis. How do you like charging your customers multiple times?
  • Predictable Revenue: Most of the recurring work is contract-based. How would you like to know today, how much revenue is already secured for the next month?
  • Favorable Exit Strategies: Businesses with recurring revenues under contract resell for a larger multiplier than a traditional local-reach business with transactional revenues.

If interested in learning more, you can request information directly on the form on this page.

Image One USA Facility Solutions

Franchise Fee: $29,750
Royalty: 10%
Total Investment: $43,625 - $61,225 (includes the Franchise Fee)
Can Be Home Based: Yes (for E-2 Visa investors operate from small office-warehouse)
Founded: 2011
Franchised: 2011
VetFran Member: Yes

Who We Are

Franchise Wizards is a franchise consulting company located in Carlsbad, CA – USA, and we work with prospective franchisees interested in investing in any market in USA and Canada. We help our clients identify the best franchises for their situations and goals and provide education and coaching on the best practices to evaluate and compare franchise opportunities.

Our Franchise Matchmaking service is offered free of charge for the prospective franchisees, as we are paid by the 700+ franchisors who rely on our expertise to find the ideal franchisee partner. We also welcome E-2 Visa investors.

Schedule now your Free Strategy Session.

There is absolutely no obligation to invest in any of the franchises we suggest for your consideration.

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Franchising vs. Independent Business?

Every day prospective E-2 Visa investors face the critical decision of whether to invest in a franchise or start an independent business.
 
This choice often highlights a need — or a desire — for structure and guidance.
 
While some “true entrepreneurs” may thrive by jumping off a cliff and building the parachute on the way down, franchising offers a much more predictable path—especially important for foreign nationals planning to move to the USA with their families under the E-2 Visa program.

Entrepreneur building the parachute.

Relocating to a new country is no small effort. When you factor in kids, schooling, finding a new home, and navigating an unfamiliar business landscape, the challenges multiply. Labor laws, operating costs, and the lack of a local professional network can add to the complexity.
 
Franchising provides a framework where entrepreneurial spirit can thrive with support.
Good franchisors can turn months of effort into days, helping franchisees avoid costly trial-and-error mistakes.
 
From an E-2 Visa application perspective, a franchise system translates into credibility. It allows investors to present a solid business plan backed by a proven track record documented in the federally regulated Franchise Disclosure Document.
 
Know someone grappling with this decision? Since 2016, I’ve worked primarily assiting foreign nationals navigate franchise investments for E-2 Visa applications.
 
Share this post or schedule a suitable time connect by clicking the big green button on the bottom of this page.

Who We Are

Franchise Wizards is a franchise consulting company located in Carlsbad, CA – USA, and we work with prospective franchisees interested in investing in any market in USA and Canada. We help our clients identify the best franchises for their situations and goals and provide education and coaching on the best practices to evaluate and compare franchise opportunities.

Our Franchise Matchmaking service is offered free of charge for the prospective franchisees, as we are paid by the 700+ franchisors who rely on our expertise to find the ideal franchisee partner. We also welcome E-2 Visa investors.

Schedule now your Free Strategy Session There is absolutely no obligation to invest in any of the franchises we suggest for your consideration.

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Conducting Better Validation Calls

Update from franchisor.
Extract from email with update from franchisor, showcasing how well-prepared our client presented herself during their validation call.

During the franchise discovery process, we help our clients stand out as strong, qualified candidates, leaving a lasting positive impression on both the franchisor and franchisees. 

Why does this matter? Because the franchise discovery process is a two-way evaluation, not a hard sales pitch as many might think. Experienced franchisors are ready to turn away candidates who aren’t the right fit for their system.

First-time prospective franchise investors often don’t realize that, before making any investment decision, they have the opportunity to connect with existing franchisees of the system they’re evaluating through validation calls.

While this step in the discovery process isn’t mandatory, it’s widely regarded as a best practice.

These calls add invaluable “color” to the learning process, offering real insights into the franchise system and firsthand experiences from those already operating the business under evaluation.

Now, about the burning question everyone wants to ask: “How much money do you take home?” Here are my thoughts:

1. Asking this question point-blank to someone you’ve just met can put the franchisee on the defensive.
2. This information alone is useless without context.

How long have they been in business? What was their background before franchising? Where is their franchise located? At what revenue level? Does it take into consideration any debt service?

These are a few examples of critical questions that can completely change the interpretation of the answer provided by the franchisee.

As a prospective investor, it’s crucial to understand how money flows in and out of the business. You don’t need a fancy P&L—just a basic understanding to identify the major cost drivers that impact the bottom line. Factors like occupancy costs, labor, and insurance need to be calibrated to your market.

Simply asking how much money someone takes home—without considering the bigger picture—isn’t helpful.

At Franchise Wizards, we prepare our clients for these critical conversations, ensuring they use their time wisely and stand out as strong, qualified candidates. The image is an update I received from a franchisor today!

Making an informed investment decision is important—let’s make sure you make the most out of the franchise discovery process.

Who We Are

Franchise Wizards is a franchise consulting company located in Carlsbad, CA – USA, and we work with prospective franchisees interested in investing in any market in USA and Canada. We help our clients identify the best franchises for their situations and goals and provide education and coaching on the best practices to evaluate and compare franchise opportunities.

Our Franchise Matchmaking service is offered free of charge for the prospective franchisees, as we are paid by the 700+ franchisors who rely on our expertise to find the ideal franchisee partner. We also welcome E-2 Visa investors.

Schedule now your Free Strategy Session There is absolutely no obligation to invest in any of the franchises we suggest for your consideration.